Renowned A/V electronics distributor and UK-based specialist audio group combine to build awareness of emerging brands in North America.
TORONTO, CANADA, AUGUST 13, 2024 – Lenbrook Americas, a distributor of leading premium audio brands in the North American market, and Monitor Audio Group, the UK-based owner of the emerging high-fidelity British brands, Roksan and Blok, are proud to announce that they will work together to develop and execute a new go-to marketing strategy for Roksan and Blok, manufacturers of high-performance electronics and hi-fi furniture respectively.
This announcement builds on an existing business partnership between Monitor Audio Group and Lenbrook America’s sister company, Lenbrook Media Group, concerning the use of Lenbrook’s proprietary multi-room music software, BluOS, in Monitor Audio and Roksan products.
“Monitor Audio Group and Lenbrook leadership teams have developed a respectful relationship while working together on BluOS platform developments,” explained Robert Barford, CEO of Monitor Audio Group. “Lenbrook’s pioneering use of long-term, customer-centric relationships alongside highly developing competencies and creativity in modern brand building is a healthy place to launch a future-oriented, market growth strategy.”
“We are thrilled to add both Blok and the revered Roksan brand to our portfolio,” said Agata Mossop, VP of Channel Development for Lenbrook. “We are piloting a fresh strategy to build awareness from an online focal point, which when coupled with tactical dealer partner development, should help ensure consumer choice in engaging with emerging brands like these.”
Blok offers a suite of highly desirable, high-performance modular hi-fi furniture solutions, engineered for audio enthusiasts discovering, or rediscovering, the joy of listening to hi-fi and music as it was originally intended – by taking time and care to truly engage and enjoy the experience.
Roksan is a renowned UK electronics brand of almost 40-years, undergoing the exciting process of modernization. It’s comprehensive portfolio of amplifiers and source components is aimed at music enthusiasts ready to step into an entirely new level of audio performance.
The Monitor Audio loudspeaker brand will continue to be handled in North America by Kevro International, its long-time distribution partner in the region.
About the Monitor Audio Group
As the parent company of Monitor Audio, Roksan and Blok, the Monitor Audio Group delivers innovative high-performance category leading products in loudspeakers, electronics and hi-fi furniture. Based in Raleigh, Essex, UK, Monitor Audio Group has a global distribution network that covers 100 markets. Proudly independent and British owned, Monitor Audio Group is perfectly positioned for fast-paced decision making and investment in areas of potential.
About Lenbrook Americas
The Lenbrook Group of Companies is a privately held Canadian corporation who are the owners of NAD Electronics, PSB Speakers, Bluesound and Bluesound Professional. Formed in 1978, Lenbrook initially was a national distributor of electronics and communications products in Canada and has grown to become a leading global supplier to over 80 countries around the world. Lenbrook Americas, a wholly owned subsidiary of Lenbrook International, is responsible for the sales and marketing of NAD Electronics, PSB Speakers, Bluesound, DALI, Roksan, and Blok in both the U.S. and Canada. Additionally, it also distributes Tivoli Audio in Canada.
